ty webb design lands vital therapies account > 09.13
Well actually we started work back in May but the new branding is coming along nicely. Vital Therapies is a biopharmaceutical company developing a bio-artificial liver therapy. Apparently mauve is the new black! Vital Therapies had all of the materials to market themselves but needed a consistent branding message through color, typography, graphic elements and a revamping of charts, graphs and other materials. See more materials here.
ty webb design chosen for logolounge annual > 08.13
It’s always cool to be recognized! With 35,000 logo submissions to LogoLounge, only 5% got selected for their Annual publication so it's definitely and honor. I would love to tell you more about this railroad company, but things are still in development. Go to LogoLounge to see more of our logos. www.logolounge.com/designer/tywebbdesign
damn you tina fey! > 06.13
It was our big break...finally after all the promises to get to design a movie logo, it was happening! The logo for Admissions was on the set, the movie was in production, but then Tina Fey and Paul Rudd’s new movie, Admission, came along. Well, the name was obviously too similar so the logo was scrapped and the movie renamed. And of course, in Hollywood, everyone has a cousin that has a cousin that designs logos. Next time!
showgo launches new website > 04.13
ShowGo is a new genre of travel agency catering to film and TV productions by providing the best lodging available to cast and crew in the industry. The client wanted simple iconography and bright colors with a retro vibe. Well, ok! When it comes to “retro”, people have different ideas of what that is—old-fashioned, vintage, some think its the 80s or 70s, but it could be a 20s, 30s or 40s look. The client loved the vintage look of 1940s movies but wanted to modernize the site with a campy twist. When photography is shot in a different decade, it may look dated or campy already, which worked for this site. Add clever copywriting and a mix of modern colors and type, and there it is! www.showgola.com
masquerade at the hard rock hotel > 03.13
This year’s fundraiser for the non-profit ElderHelp, is Masquerade at the Hard Rock. So of course we were going to incorporate a mask into the design. Die cuts can add a lot of interest to a design but should have a purpose too! With this die cut invitation, as you look through the eyes, you see the logo, theme and location of the event. Because the event is for a non-profit, we kept the invitation to 2 colors and used duotones in the logo and imagery. This festive, hip and modern event takes place at the end of April—get your tix!
marriott marina kitchen menu > 11.12
It’s today’s room service. Local farmers with farm-fresh vegetables and locally-sourced meats. We designed an earthy, rustic and cozy menu for the comfort food that Marina Kitchen serves up so well. And what’s uniques about this room service is that you pick it up! Tabbed pages housed in a binder makes it easy to navigate. And the rustic type gives it a cozy feeling.
"cool is clean" campaign > 09.12
Cold water to wash all clothes? Of course! The branding for this national campaign had to appeal to and compel consumers to change their hot water usage to cold water for washing clothes. A marketing campaign includes flyers and magnets to educate consumers about environmental and monetary savings. Starting in four U.S. cities, the campaign will be introduced in more cities in the new year.
pruning book redesign for walter andersen nursery > 03.12
We had to reorder after just six months in print again! Could it be the new design?! When R. Sanford Martin wrote the first edition of this book in 1944, his intent was to take the mystery out of pruning all kinds of fruit trees which was a standard gardeners have used for decades. After going out of print, Walter Andersen Nursery realized there was still a demand for the book and decided to revamp it. We wanted to capture the vintage look of a 1940s book while bringing it into the 21st century. Original hand-drawn illustrations from the original book were included to relate to that hands-on, hand-crafted feeling of working in the garden. Available on Walter Andersen Nursery’s book shelves and www.walterandersen.com.
prohibition-themed fundraiser promotions > 02.12
What a great project in which to be involved. Not only will it be a great event in downtown San Diego, it helps fund non-profit, ElderHelp, in keeping older people in their homes and assisting them in living active lifestyles. The goal here of course was to capture the underground, dark, mysterious vibe of the Roaring ‘20s during prohibition. Vintage wallpaper patterns, vintage graphics and rich colors, sexy ladies, drinking, guns and gambling set the tone. Hey, if you are in Southern California, why not see what its all about!
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