new program to help reduce the use of plastic straws > 08.18
sandia energy saving initiative > 04.18
Action Research approached us about a County of San Diego program to help reduce the use of plastic straws by giving away free stainless steel straws at community events. We needed to create a vehicle for distribution so we designed a visually engaging die-cut piece that houses the straw, helps to educate the public, and we hope to create the behavioral change needed. These plastics end up in our waterways and have harmful effects on birds, sea life and other animals. So maybe the next time you order a drink, tell them to hold the plastic straw. Just drink out of the glass, it's not that bad, right?!
Sandia National Laboratories has renewed their effort to save energy internally through new marketing materials. We used black line art illustrations with bright colors to highlight energy savings through lights, monitors, fume hoods, power strips, and energy saving software that turns off computers when you leave for the day. Hopefully, these good habits will translate to our own personal lives in helping us save energy and money at home!
planting trees and saving water > 02.18
TWD receives many projects regarding our environment. Two new programs were to plant trees and reduce lawn watering. The city of Bowie, Maryland introduced a rebate program to help pay for some of the cost if you plant new trees. Sometimes we need a little kick in the you know what to get it done. This promotion educates on the value of having trees in your yard, planting tips and rebates to help you get it done. And Massachusetts needed a teaching tool about saving yard water while keeping your lawn healthy. We helped to make the information clear by color coding sections, using infographics, and being direct and to the point.
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