veterans community services gets new look > 03.16
Veterans Community Services (VCS) is a program designed to place homeless Veterans and their families into permanent housing. They also offer assistance with access to Veteran & public benefits by providing supportive services & referrals, and temporary financial assistance. We have worked with VCS for many years and budgets finally allowed for us to rebrand them with a more positive, fresh look that is used to reach homeless Veterans, and also gives them the ability to provide professional presentations for state and federal grants. Logo concepts included an open door, eagle, circles, medals and ribbons. Our team of Veterans agreed that dog tags were something that had the most meaning for what we are achieving. Incorporating brighter colors and photographing former and present clients was key to make it real. And of course a dog tag-shaped business card!
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